Art Direction + DesignPaula Balondo, NYCWorkInfo Architectural DigestRole: Lead DesignerE-Commerce
Architectural Digest, a global authority in design and culture, needed a visual concept for its holiday gift guide. I collaborated with the editor to conceptualize imagery that reflected the comfort of home and the joy of unwrapping the perfect gift, whether for men, women, hosts, housewarmings, or luxury moments. The campaign enriched brand expression and expanded audience resonance.
2025
paula.balondo@gmail.com
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