Klarna – Print
Role: Lead DesignerMarketing
I led design efforts and collaborated with copywriters to create master files for global template use. Klarna mall OOH signage launched in 700+ locations, yielding an impressive 85% boost in merchant sales on average. My role ensured seamless execution and significant sales growth, cementing Klarna's impact in the retail landscape.
In 2021, Klarna ventured into sports, targeting a lucrative $56 billion market. Collaborations with Angel City Football Club and the Chicago Bulls yielded a treasure trove of assets. These were strategically spread across diverse channels, enhancing our partnerships. This initiative strengthened brand visibility and engagement, marking a successful entry into the sports arena.